How to Use Online Video to Increase Conversions - Sponsored Whitepaper

By: Paolo Boni President & CEO VFM Leonardo, Inc.

This article has been reprinted with permission from HotelExecutive.com.

How to Use Online Video to Increase Conversions

“Use online video to increase conversions,” it seems straightforward but many hoteliers ask for specifics on how exactly to use video. What should our video focus on? How do we develop a story? Should we have people in our videos? How long should a hotel video be? How much should we budget for video production? And the list goes on…

Since using video to market hotels online is a concept that the industry as a whole has been slow to adopt, hotel marketers are demanding guidance on how to get the most value from their investment in online video. They buy into the value, but don’t know where to start when adding video to their eBusiness strategies.