Responsible Discounting in Recessionary Times - Sponsored Whitepaper

Although the hotel industry has been strong in recent years, it is not immune to a soft economy. Today’s declining occupancies reflect declining demand. In response, some hotels are panicking and slashing rates in the belief that deep discounts are needed to defend market share. But a recession is no grounds for panic pricing. Instead, hotels should use a strategy of “responsible dis- counting,” avoiding price wars with competitors, seeking smart ways to maintain rate value, and striving to protect their brand.