A Perspective on Regional ADR - Sponsored Whitepaper

Economies ebb and flow like the tides. Our businesses and profits bob along on those ebbs and flows. Over the past 5 years, the hotel industry has risen on this surging tide. As a result, we forgot the last ebb and the lessons learned after it. We forgot the quick race to the bottom on rates and profits. We assumed that the rising flow of profits would last and continue to grow.

Yet, here we are again, with the global economy in a free fall. One would hope that hoteliers had learned their lessons and were weathering this storm better. However, history is rapidly repeating itself. Across the globe, rates, occupancies and RevPAR’s are dropping faster than the DOW Jones, LSE & Nikkei combined.