TBR Oracle Commentary - Q3 2011 - Sponsored Whitepaper

WITH THE ACQUISITION OF ENDECA, ORACLE PULLS UNSTRUCTURED DATA INTO ITS CORE PORTFOLIO

Author: Elizabeth Hedstrom Henlin, Analyst Published: 10.18.11

Unstructured data specialists are hot commodities, with Oracle's Endeca acquisition following HP's Autonomy buy

Oracle's agreement to acquire Endeca Technologies signals a corporate commitment to engineering comprehensive business intelligence and analytics capabilities into its systems portfolio. Endeca's ability to catalog, manage and deliver rapid and actionable insights on scaling amounts of unstructured data makes the company an appealing acquisition for Oracle, both for near-term inclusion in ecommerce offerings and for longer-term feature build outs in its Exadata and Big Data appliances.

Having Endeca in its corporate stable lets Oracle deliver unified management of both structured and unstructured data – simplifying the customer experience