Notebooks: Corporate IT Buying Behavior & Customer Satisfaction Study - Sponsored Whitepaper

Sponsored by:
Technology Business Research, Inc.
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Satisfaction levels continue to surge into 3Q10,
boosted by the enthusiasm of renewed purchasing in 1H10
Lenovo secures fifth consecutive sole No. 1 rank, yet competitive field remains tight
3Q10 Corporate Notebook Satisfaction at a Glance
THE CONTEXT
• Overall, 2009 was a challenging year for
hardware OEMs, as the Great Recession forced
companies to delay or limit purchases.
Customer perceptions of their OEMs were
affected, with fewer cases of customer delight
and an increase in dissatisfaction, according to
TBR’s study results.
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