How Booking Engines Increase Revenue and Capture Market Share - Sponsored Whitepaper

During the third quarter of 2010, nearly 56 percent of hotel bookings were made online. Unfortunately, while extremely useful for guests, popular online travel agents and aggregator websites tend to sap profits from independent hotels. With commission fees as high as 25 percent of the total stay, many small and independent properties are simply losing much-needed profit when using these third party sites. It is essential for independent properties to understand the importance of implementing direct online booking capabilities as the key to their success and improving property profitability.