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Does digital signage NEED to have a video feed to be successful?

I say it’s an attraction. TV gives viewers a reason to stop and look at the display. And while watching the TV feed they also see everything you truly want them to see. – Vince Faville, DS Market Development Manager at Advanced AV, Philadelphia, PA

TV has a place in digital signage in a waiting room scenario. – W. Jeffrey Brown, CEO at FeedSyndicate, USA

Live TV can be a dangerous road, especially if your audience is not in front of the sign long enough to see your specific message content. Maybe look at the TV integration in a different way. Look at locations where TV is the primary delivery (game feeds or 24/7 news delivery). For these locations live TV is what the consumer is expecting to see, however what if that sign is “managed”. Now this gives interstitials and custom content that would not have been there previously. This is not content that is onscreen all the time just on a timed sequence. This also can be a powerful deployment of emergency messaging in a public location. – IV Dickson, Sales Engineer at Nanonation, USA

It always depends on the venue, the application and a relevant content strategy. digital signage, whether narrowcast or interactive has to relevant to the user and especially to the user in that venue. We are working on a sports stadium network applied to food service and interactive ordering. Fans don’t want to miss the game so we are piping the capture through a zone on the screen. We are also working with a hair salon network where the dwell time is very significant; entertainment is essentially a required feature. – Jonathan Eva, Chief Marketing Officer, USA