T-Mobile Promotions Kiosk System - Sponsored Whitepaper

T-Mobile wanted to break through the current advertising noise and introduce its new Fave 5 service plans via “street-level” cross-promotions in addition to its traditional advertising methods. The idea was to engage the targeted consumers directly by involving them in the Fave 5 selection process for an opportunity to win valuable prizes from its co-marketing partners, Sony, Samsung, and the National Basketball Association. The result was an innovative campaign utilizing basketball-focused events staged at numerous malls and NBA arenas throughout the country.

Livewire was engaged to create a custom solution that allowed consumers to enter into a basketball shooting competition where the winner would have a chance of winning one of several giveaways (including a PlayStation 3, NBA ’07 video game, Samsung phone, and NBA jerseys). The solution consisted of a wireless network of four IBM Anyplace kiosks (housed within large basketball-like enclosures) integrated with a central control computer (housed in a 10-foot high Samsung cell phone) and four remote display controllers. Data entered by consumers via the kiosks was stored in a database on the central control computer. Web service technology provided distributed control of the display computers to drive digital signage mounted above shoot-to-win basketball games and interaction with the 42” plasma display enclosed within the Samsung cell phone used to announce the game winner and initiate a “spin-to-win” giveaway.