The Time to Renovate is Now! - Sponsored Whitepaper

WHY IT PAYS TO UPGRADE FURNITURE OR RENOVATE DURING A SLOW ECONOMY

With almost 30 years of marketing experience under my belt, there is one lesson I have learned over and over again…packaging sells! Whether your product is a hotel, motel or a pack of chewing gum, appearance is everything!

It doesn't matter what kind of economy we’re in, if your hotel or property doesn't meet with your guests expectations or is inferior to your competitors... You need to upgrade or renovate. When your guests retreat to their room, they don't care how good or bad the economy is... They want a nice room.

Used or new… nice furniture is a must! Like a new car being driven off the dealers lot, new furniture once installed is a depreciating asset and if well taken care of can make an excellent upgrade for lower tiered properties. Cleanliness is a given. Peeling wallpaper, paint, dirty bathrooms, old appliances are the kiss of death no matter what the ADR.

It doesn't matter how high or low your nightly rates are… You only have one chance at a first impression. If their first impression isn't a good one, your guests won't be back!