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Marketing Automation

    
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Guestware  GuestWare is a unique Customer Relationship Management (CRM) and Guest Experience Management (GEM) software solution designed specifically for the lodging industry to build customer loyalty. Leading hotel management...
 
Guest Recognition Software Shared guest profiles with many PMS interfaces to allow streamline pre-arrival planning and recognition
 
GuestWare CRM Robust hotel loyalty software with email marketing for individual or brands to manage their own recognition or rewards based program
 
Eloqua  Eloqua automates the science of marketing – campaign execution, testing, measurement, prospect profiling, and lead nurturing – allowing marketers to acquire customers, drive revenue and do what they do best: develop...
Genius.com, Incorporated  Genius.com is the leading provider of sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. Genius.com is...
Saepio Technologies  Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant...
Net-Results  Net-Results is a web-based subscription service that doesn't require you to purchase or install any software or additional hardware. Net-Results does not utilize spyware or any other invasive technology to infringe on...
Aprimo Inc  Aprimo is a global leader in helping consumer and B2B marketers navigate this changing environment. We guide you in analyzing market conditions and understanding the shifts in how audiences interpret and respond to...
Full House Hotel Software  Property management, online booking engine, website, content management,, SEO, guest management, back office, social media and mobile marketing, one dashboard
R.R. Donnelley & Sons Company  RR Donnelley is a global provider of integrated communications. Founded more than 146 years ago, the company works collaboratively with more than 60,000 customers worldwide to develop custom communications solutions that...
 
Advertising Agencies Execute your advertising program the way you envision it. Work with a strategic print partner that brings your creative ideas to life. RR Donnelley has the...
ClickSquared  ClickSquared enables marketers to deliver data-driven marketing programs across email, social, mobile, direct mail, survey, and web channels.
 
ClickMOBILE ClickSquared has developed hundreds of predictive and descriptive models for its clients over the years – and has come to understand that there is a high...
Net Atlantic, Inc.  With unparalleled email marketing capabilities, expert deliverability management and responsive technical support, Net Atlantic’ solutions provide you the ability to create, send, track and manage your email marketing...
 
StrongMail On-Demand StrongMail On-Demand, powered by StrongMail's Message Studio, delivers highly versatile enterprise level capabilities to complete the most complex data,...
SAS  SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers improve performance and deliver...
ConsolidatedGraphics  At Consolidated Graphics, the vision of founder, Chairman and Chief Executive Officer, Joe R. Davis, was simply to anticipate customers’ needs and be responsive to their requirements. Recognizing the customer benefits of...
Lodging Interactive  We Maximize Your Website Revenue and Increase Online Profitability Lodging Interactive is an award winning full service Interactive and Social Media Marketing Agency exclusively servicing the hospitality, spa and...
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Marketing Automation Research Library

1to1 Marketing Kimpton uses GuestWare
Guestware
Kimpton Gives Class to Its Customer Strategy Page 1 of 3 1to1 Magazine 02/27/2006 Issue: March 2006 People: Mila D'Antonio Kimpton Gives Class to Its Customer Strategy case study Two years ago Renee George went knocking on the door of Kimpton Hotels CEO of Kimpton Real Estate Mike Depatie's House. George was drawn to the San Francisco–based company because of its reputation for promoting ...
 
Automating the Marketing Value Chain
Aprimo Inc
If you're living it, you know the cruel reality well: the practice of marketing has sim- ply become far too cumbersome. It is not unusual for a company's marketing efforts to require coordination among multiple internal functional areas, depart- ments and business units; across many geographies; and between external agen- cies, vendors and partners. Couple this with the increased rate of ...
 
Email Marketing for Hoteliers: A Step by Step Guide
Net Atlantic, Inc.
In this guide we demonstrate how hoteliers can use email to increase revenues by driving higher room bookings, improve guest retention, reach a highly targeted audience, and reinforce other marketing efforts. Whether you’re brand new to email marketing or are a seasoned veteran, following the steps provided will help you create and hone your campaigns to more effectively sell your hotel. Download ...
 
Cross-Channel Campaign Management
ClickSquared
In order to remain effective, marketing is a process that must be continually refined to keep pace with changing consumer behaviors. For the past few years, marketing has responded to, (and in many ways, enabled) the consumer’s increasing control over how, where, and when companies reach them. New social media channels both ignite and quench the customer’s thirst for connectivity and expression, ...
 
The Bottom Line of CRM: Know Your Customer
Silvon Software Inc.
CUSTOMER RELATIONSHIP ANALYTICS WHITE PAPER THE BOTTOM LINE OF CRM: KNOW YOUR CUSTOMER Customer relationship management (CRM) has become a top priority for companies seeking to gain competitive advantage. However, confusion reigns about exactly what CRM is, how to best implement it, or even what role it should play in enhancing customer interaction. Worse yet, even after investing hundreds of ...
 

Marketing Automation Video

Guest Experience Management Guestware The industry's most robust and flexible guest experience management system.
 
The Multi-Media Marketing Mix: Strategies to Drive Awareness, Lead Generation and Customer Engagement through Multi-Media myBrainshark On-demand webinar featuring Ken Okel on strategies to drive awareness, lead generation and customer engagement through multi-media and online video ...
 
Marketing Automation Guestware Hotel

Marketing Automation News

Marketing Automation JDA Software Group Products
Marketing Automation Green Tile Hotel
Marketing Automation Noveline Technologies Pvt. Ltd. Hotel
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