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Activation
Starcom USA was the first agency ever to put an Activation model into effect and the first to assign a Chief Activation Officer to focus on getting it done right. And we have. Activation - as we define it - has become the fulfillment of a client's media strategy propelled by a full orchestration of media activities. From a consumer's perspective, activation is the full sum of the parts we've put together to provide them with a valuable brand experience. In fact, when we've activated a plan properly using media consumers prefer - whether it's national television, radio, magazines, digital, social networking and beyond - they will actively seek out more brand interaction.
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Starcom
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Service
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More on Activation
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Starcom Media Centers Products
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