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Revenue Management
Research Library
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Amadeus IT Group S.A.
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Managing Information More Intelligently through the use of Amadeus Revenue Management System
Premier Inn, the UK's largest and fastest growing hotel chain with 574 budget hotels, has recently reached a milestone of 40,000 rooms across its UK properties. Operating on a static differentiated pricing structure, Premier Inn rooms are offered at the same rate, which is adjusted to reflect demand ...
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TravelClick
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Keeping perspective on the multitude of macroeconomic factors impacting consumers and the industry is more important than ever. The current business environment is one of the most competitive and complex in recent times — the more you know, the better prepared you will be to manage your ADR and to be smart about the best ways to maintain the long range view. By understanding supply, currency ...
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TravelClick
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Although the hotel industry has been strong in recent years, it is not immune to a soft economy. Today’s declining occupancies reflect declining demand. In response, some hotels are panicking and slashing rates in the belief that deep discounts are needed to defend market share. But a recession is no grounds for panic pricing. Instead, hotels should use a strategy of “responsible dis- counting,” ...
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TravelClick
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In today’s economy, business intelligence should not be considered a luxury that hotels can defer when times get rough. Rather, it should be viewed as an essential tool for protecting market share, identifying unproductive rate strategies, and uncovering new revenue opportunities. Whatever your property type, if you are not leveraging these tools, it will cost you.
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TravelClick
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In today’s tempestuous economy, with demand and hotel occupancies declining, hoteliers are looking for strategies to drive demand for their hotel. Many use discounting as their sole strategy for maintaining occupancy. What they find, however, is that cutting prices alone does not drive new demand; it only diminishes the return on existing demand. What they should be focused on is capturing more ...
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