Vizergy issued the following press release on their website:
Jacksonville, FL (Tuesday, June 14, 2011)
With the countless channels a travel shopper navigates during the buying process, and all the touchpoints in between, it’s critical that hotels have an integrated online marketing strategy. Of course to accomplish this, hoteliers must have the proper resources at their disposal. To provide assistance, The Hospitality Sales and Marketing Association International (HSMAI), the leading source for sales and marketing information in hospitality, and VIZERGY, an award-winning website development and Internet marketing company specializing in hotels and resorts, are releasing the detailed white paper “Engaging Online Travel Shoppers through Integrated Marketing.”
The paper, authored by Tim Peter, a renowned speaker an award-winning e-commerce and marketing executive with 18 years of hospitality experience, will be released Monday, June 20 at HSMAI’s Revenue Optimization Conference in Austin, TX. To reserve an electronic copy of the paper, visit VIZERGY’s white paper webpage.
Based on recent industry research and developments, the paper is designed to be an educational resource that hoteliers can use to:
- Implement best practices for establishing an effective integrated marketing approach
- Take advantage of how consumers shop for hotels today
- Increase total reservation volume and revenue across all channels
Included in the paper is an industry landscape overview, an integrated marketing summary, tips on developing a customer focused strategy across multiple channels with cross-functional teams and a discussion on the most important analytics. The paper also explains why each channel is vital to reach travel shoppers during the buying process.
“If hoteliers lack a consistent, integrated marketing message across all channels, they may not reach consumers in the right channels at the right time, and in turn, lose bookings,” says VIZERGY President & CEO Joe Hyman. “Hotels and resorts need to remind travel shoppers – in each channel they use – that the hotel is here. That reinforced exposure across all channels certainly contributes to increased bookings.”
“This white paper with VIZERGY and Tim Peter is a valuable tool our members and the industry can use to inspire marketing and fuel sales, which are core to our mission,” says HSMAI President & CEO Robert A. Gilbert. “We know that integrated marketing is an important issue in the industry that needs to be addressed, and are confident this paper will benefit hoteliers.”
VIZERGY is an award-winning website development and Internet marketing company specializing in providing innovative digital solutions for the hospitality industry. VIZERGY offers complete web presence management, including website design, mobile design, Internet marketing, search marketing, email marketing, reservation services and social media strategies that help hoteliers turn their website into their most-effective distribution channel. Helping drive online revenue since 1998, the company has propelled thousands of branded and independent hotels, resorts and property management groups to success.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Management Strategy Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.